Telkom University Mengadakan Kuliah Umum Dengan Tema The Future of Communication: Strategic Planning Meets PESO and AMEC
(Bandung, 16 Desember 2023) – Telkom University (Tel-U) Program Studi S2 Ilmu Komunikasi Fakultas Komunikasi dan Ilmu Sosial (FKS), sukses mengguncang pandangan kita tentang strategi komunikasi yang efektif dan inovatif. Kuliah umum ini menghadirkan narasumber yang berasal dari Tangerang yaitu Fardila Astari, seorang ahli strategi komunikasi. Acara ini digelar pada 16 Desember 2023 di Ruang Multimedia, Gedung Bangkit Telkom University (Tel-U) dengan topik “The Future of Communication: Strategic Planning Meets PESO and AMEC”.
Dr. Martha Tri Lestari, Ketua Program Studi (Kaprodi) Magister Ilmu Komunikasi, hadir bersama para dosen dan mahasiswa magister Ilmu Komunikasi. Dalam sambutannya, Dr. Martha Tri Lestari berharap kuliah umum ini dapat memberikan wawasan praktis tentang dunia komunikasi, baik dalam industri maupun pemerintahan.
Dalam sesi materi, Fardila Astari menyoroti pentingnya mengukur keberhasilan komunikasi dengan menggabungkan strategi media PESO dan praktik AMEC. Dia juga mencatat bahwa berdasarkan data, kurang dari 50 persen organisasi memahami dengan baik prinsip-prinsip reputasi, seperti kepercayaan, kredibilitas, dan Tanggung Jawab Sosial dan Lingkungan (TJSL).
Di akhir sesi, Fardila Astari berharap kuliah umum ini bisa memberikan wawasan mendalam tentang masa depan komunikasi, serta mempersiapkan para praktisi untuk menghadapi tantangan di era digital yang terus berkembang.
(Bandung, December 16, 2023) Telkom University (Tel-U) Master of Communication Studies Program, Faculty of Communication and Social Sciences (FKS), successfully shook our views on effective and innovative communication strategies. This public lecture presented a guest speaker from Tangerang, Fardila Astari, a communication strategist. The event was held on December 16, 2023 in Multimedia Room, Bangkit Building Telkom University (Tel-U), with the topic “The Future of Communication: Strategic Planning Meets PESO and AMEC”.
Dr. Martha Tri Lestari, Head of Study Program (Kaprodi) Master of Communication Science, attended with lecturers and students of Master of Communication Science. In her speech, Dr. Martha Tri Lestari hoped that this public lecture could provide practical insights into the world of communication, both in industry and government.
In the material session, Fardila Astari highlighted the importance of measuring communication success by combining PESO media strategies and AMEC practices. She also noted that based on data, less than 50 percent of organizations have a good understanding of reputation principles, such as trust, credibility, and Social and Environmental Responsibility (CSR).
At the end of the session, Fardila Astari hoped that this public lecture could provide deep insights into the future of communications, as well as prepare practitioners to face challenges in the ever-evolving digital era.
Referensi:
- https://tangerangdaily.id/gelar-kuliah-umum-program-studi-s2-ilmu-komunikasi-telkom-university-hadirkan-praktisi/
- https://www.instagram.com/p/C09AOzIpuRW/
Penulis : Mahasiswa S1 Ilmu Komunikasi Telkom University
